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JASMINE

WRIGHT

Digital Marketing Professional
Specialization: SEO
jw-headshot.jpg

About Me

My​ name is Jasmine Wright, and I am from Chicago, Illinois. I graduated from Illinois Wesleyan University in May 2017 with a B.A. in English-Writing and a minor in Hispanic Studies.

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During my free time, I work on my personal blog and creating my personal brand through different social media platforms.

About My Current Role

Currently, I am a Sr. SEO Analyst at Reprise Digital, a global digital marketing agency. Since my start in September 2019, I have done the following:

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  • Gaining experience in TYPO3, a web CMS

  • Implementing redirects and meta data within TYPO3

  • Creating, optimizing, and implementing meta titles and descriptions

  • Familiarizing myself with technical SEO such as site speed, navigation and site structure, canonical URLs, and mobile friendliness

  • Weekly reporting and insights using Google Search Console, SEMrush, and Searchmetrics

  • Monthly reporting and insights involving YoY impressions, clicks, and CTR as well as Universal Results, ranking keywords, top languages and countries, and more

  • POVs

  • Monthly reports for GMB listings

  • Pro-bono SEO for non-profits

  • Long-form content writing

  • SEO recommendations for YouTube videos

  • Page-level optimizations

  • Competitive analyses

  • Tech audits

  • Optimizing images for page speed

  • Writing meta data

  • Writing product descriptions

  • Leading local search/local SEO efforts

  • Expanding experience and knowledge of local search and SEO through Google My Business and Yext

Work Experience

September 2019 - Present

Sr. Analyst, SEO | Reprise Digital

  • Skills and tasks for my current role are above

February 2019 - September 2019

SEO Specialist | AttorneySync​

  • ​Manage social media channels (Twitter, Google My Business, and Facebook) for 15+ legal clients using Sendible.

  • Spearhead email marketing campaigns.

  • Continue to perform all duties from my previous roles at AttorneySync.

  • Developed goals and strategies related to SEO

  • Managed outreach strategies & tracking media placements

  • Made regular content updates, developing new content, keyword research

  • Gained experience in schema markup, HTML, and CSS

  • Developed/created/optimized webpages for new content

  • Stayed up-to-date on latest trends in marketing, SEO, and competitor activity

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    Performed and maintained the technical aspects of websites including fixing broken links, adding meta titles and descriptions, posting backlinks, and adding internal links

  • Was able to identify issues with web content and provide feedback for site enhancements

  • Was able to handle troubleshooting client concerns as necessary

October 2017 - February 2019

Jr. Digital Marketing Project Manager | AttorneySync​

  • Update metas for clients' WordPress websites (meta title, meta description)

  • Optimize clients' websites for local keywords

  • Create new content and SEO ideas to increase client visibility online and locally

  • Conduct content audits for all client websites to reduce duplicate content and bulk content for more visibility on the Google SERPs.

  • Perform technical SEO audits through Screamingfrog (an SEO spider tool)

  • Created redirects through WordPress Engine and manually through htaccess files.

  • Created newsletters with Mailchimp.

  • Developed and executed comprehensive A/B testing strategies through email marketing/outreach campaigns

June 2017 - October 2017

Digital Marketing Intern | AttorneySync

  • Researched link targets for clients (especially local, relevant, and authoritative websites)

  • Spearheaded all aspects of email & social outreach to the target audience

  • Tracked and optimize for KPIs, including open rate, response rate, and successful link acquisition

  • Performed A/B testing, create case studies and best practices that are shared internally

  • Created content for the clients' websites and other guest posting opportunities

May 2016 - August 2016

Social Media and Marketing Intern | State Farm Insurance

  • Published content on Audwin Rowe State Farm Insurance Facebook and LinkedIn accounts

  • Assisted in marketing techniques for Prospector + database

  • Created a best practices manual for marketing and social media

May 2016 - July 2016

Marketing Intern | YMCA of Metropolitan Chicago

  • Assisted supervisor with creating, uploading, and publishing content on YMCA website through company's CRM database

  • Created a marketing research document to compare and contrast YMCA to other fitness centers

  • Published content onto YMCA Facebook and Twitter platforms

May 2016 - July 2016

Copywriter Intern | Multicultural Leadership Program

  • Created an intern handbook and policies and procedures document

  • Updated MCLP website and Facebook page by adding articles related to their learning events

  • Created reports of quantitative and qualitative information that analyzed MCLP survey feedback

Tools & Skills

  • ScreamingFrog, Botify

  • Ahrefs

  • WP Engine

  • Moz

  • BrightEdge

  • SEMrush

  • Google Trends

  • Searchmetrics

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  • Google Keyword Planner

  • Google Search Console

  • Google Analytics​​

  • Google Data Studio

  • Adobe Analytics

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  • Link building and email outreach

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  • Content marketing

  • Social media

 

  • WordPress

  • TYPO3

  • HTML

  • CSS

  • Structured data

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  • Buzzstream

  • Mail Chimp

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  • Google Sheets, Docs, Slides

  • Microsoft Word, Excel, PowerPoint

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  • Canva​

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  • Yext

  • Google My Business

Certifications

  • Google Analytics for Beginners

  • Advanced Google Analytics

  • Google Data Studio

  • Google My Business

  • Google Mobile for Growth

Education

2017/ MAY

Illinois Wesleyan University

B.A. English-Writing

Minor: Hispanic Studies

Fall 2016

IES Study Abroad / Dublin, Ireland

Writer's Program

Let's Connect

  • LinkedIn - Black Circle

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